Working With A Client's Branding For Their Business Portrait

I had the pleasure of photographing Deb’s professional business portrait that best portrays her brand and her website, Advocate for Mom and Dad.Her business derives from her time dealing with the emotions and stress of caring for her disabled mother after the death of her father. She became not only the caregiver, but in charge of finances, as well as so much more.

Many family members very often are now coming across this situation as their parents age, and have no idea what to do or where to start. Deb’s website is a huge source of information to help out and I highly recommend it.

Instead of having your standard headshot done inside of a studio setting, we went outside. Deb has a great bubbly, down to earth, and approachable personality. And her brand colors are yellow and blue. I loved that she took these colors into consideration when choosing her outfit, even with her glasses which were also blue. We decided to go to Mercer County Park alongside the lake towards sunset. I brought my friend, Barry, to assist with my equipment. He’s also a photographer, and from Australia. It was pretty windy, so I was so thankful that Barry was there to help me out!

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We wanted the golden hour, but it was overcast, windy, you know….a typical fall day. Of course the clouds went away after we were done and Deb drove off to go home. LOL So down by the lake I used the water as the background. This is the one that Deb picked out. The other two, I also liked.

I used a variety of two different types of modifiers, that day and my Canon 600 EX-RT flashes that I triggered wirelessly using the Canon ST-E3 RT Speedlite Transmitter. My two Westcott Rapid Octa boxes, that are made specifically for flashes. I have the 26’ and the 20” versions and I have to say, I have tried the cheaper versions, and I returned them to get these instead. They are quick and easy to setup and use. Worth every penny! I also had a reflector underneath Deb to minimize and shadows. This was the setup with the lake behind her. Now I noticed a bit of a hotspot on the side of her face, so I had Barry hold one of my reflectors with the black side up to act as a flag, so that the light so came through, and the hotspot went away. For the next shot, we went up the embankment a little and I used the larger 60” Photek Softlighter Umbrella. I only used one flash this time. Now I did have weight bags with me that day as well. My favorites are Matthews Baby Boa Weight Bags. You can wrap them around stands and they stay there.

Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad

Barry getting "blown away"!Thanks Deb for taking this photo of us!

I cannot stress to you how important it is to have someone assist me on a shoot like this. I do my best to pack light, and honestly, I did. But with the wind, and other factors, this is why a professional photographer needs help on a photoshoot. It may seem like a small enough gig to you or others, but when you see what we bring, and the results of that effort and time, it’s well worth it.

Thanks again Deb for putting your trust in me, the images came out great and we all had a great time! And another huge thanks to Barry for being awesome!

All images on this post are Copyright Deirdre Ryan Photography. It's illegal to steal the images, if you do, not only will bad karma come your way, but I can and will bring the law down on you. Have a great day!