on location

Working With A Client's Branding For Their Business Portrait

I had the pleasure of photographing Deb’s professional business portrait that best portrays her brand and her website, Advocate for Mom and Dad.Her business derives from her time dealing with the emotions and stress of caring for her disabled mother after the death of her father. She became not only the caregiver, but in charge of finances, as well as so much more.

Many family members very often are now coming across this situation as their parents age, and have no idea what to do or where to start. Deb’s website is a huge source of information to help out and I highly recommend it.

Instead of having your standard headshot done inside of a studio setting, we went outside. Deb has a great bubbly, down to earth, and approachable personality. And her brand colors are yellow and blue. I loved that she took these colors into consideration when choosing her outfit, even with her glasses which were also blue. We decided to go to Mercer County Park alongside the lake towards sunset. I brought my friend, Barry, to assist with my equipment. He’s also a photographer, and from Australia. It was pretty windy, so I was so thankful that Barry was there to help me out!

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We wanted the golden hour, but it was overcast, windy, you know….a typical fall day. Of course the clouds went away after we were done and Deb drove off to go home. LOL So down by the lake I used the water as the background. This is the one that Deb picked out. The other two, I also liked.

I used a variety of two different types of modifiers, that day and my Canon 600 EX-RT flashes that I triggered wirelessly using the Canon ST-E3 RT Speedlite Transmitter. My two Westcott Rapid Octa boxes, that are made specifically for flashes. I have the 26’ and the 20” versions and I have to say, I have tried the cheaper versions, and I returned them to get these instead. They are quick and easy to setup and use. Worth every penny! I also had a reflector underneath Deb to minimize and shadows. This was the setup with the lake behind her. Now I noticed a bit of a hotspot on the side of her face, so I had Barry hold one of my reflectors with the black side up to act as a flag, so that the light so came through, and the hotspot went away. For the next shot, we went up the embankment a little and I used the larger 60” Photek Softlighter Umbrella. I only used one flash this time. Now I did have weight bags with me that day as well. My favorites are Matthews Baby Boa Weight Bags. You can wrap them around stands and they stay there.

Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad

Barry getting "blown away"!Thanks Deb for taking this photo of us!

I cannot stress to you how important it is to have someone assist me on a shoot like this. I do my best to pack light, and honestly, I did. But with the wind, and other factors, this is why a professional photographer needs help on a photoshoot. It may seem like a small enough gig to you or others, but when you see what we bring, and the results of that effort and time, it’s well worth it.

Thanks again Deb for putting your trust in me, the images came out great and we all had a great time! And another huge thanks to Barry for being awesome!

All images on this post are Copyright Deirdre Ryan Photography. It's illegal to steal the images, if you do, not only will bad karma come your way, but I can and will bring the law down on you. Have a great day!

Confident, Approachable, Professional Environmental Portraits

One of the many ways that I market my business is I go out and network in person. I belong to various small networking groups, and I've considered belonging to larger ones. I met Christine through a group called Mercer County Woman and then again at a  NJSBDC network event. I followed up with an email after she expressed an interest and before long, we had a scheduled photoshoot. Christine had a specific look and feel for her business and branding. Her business has two target markets, one for families with children and another for adults and the corporate world. What she needed on this day was for the latter.

She wanted the shoot to be in her home, because this is where she works. To portray the woman of her profession who loves what she does. Confident, approachable, and professional.

Here is her website: Sleepy Tots

We went through her closet, picked out a few items of clothing and jewelry that would look the best on her and her personality. Also her branding. While she was getting changed, my husband and I moved furniture around and got some items to dress the room where she would be sitting. The room had lots of natural light, no need to bring in any of my strobes.

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As you can see by these cell phone pictures, we tried some with her and the laptop, books, coffee mug, writing on a notebook. But none of these that were part of our original plan were working. So we ditched it all.

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After that, she wanted to try something with the white wall. So I had her stand up, gave some direction(that gave us all the case of the giggles a few times!) while my husband held a reflector underneath her. 

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During her quick change, we re-arranged the furniture again and started to shoot when she was ready.

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Okay, normally I do not do photoshoots in barefeet like this. However....this day got really hot, moving stuff around, and yes...I sometimes climb on furniture and I didn't want to do any damage to it. So with her permission, I took my shoes and socks off. 

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Next we went outside for outdoor headshots. I love doing a more cinematic portrait style headshot with my lights, these can be done outdoors or indoors as long as there is enough room to achieve the effect that I'm looking for. That day, the breeze was in our favor and she totally rocked it! Relaxed, confident and happy!

Christine, thank you so much for letting us into your home. We had so much fun! I'll be seeing you soon :)

Are you looking to have your business portraits done in the environment that you work in? If so, contact me using the form below:

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Princeton University Campus Business Portraits

Panagiota needed headshots for her business as a Limbic Life Coach.

We discuss over the phone what she is looking for, and then on the day of the shoot, I meet her at her home. We go over her waredrobe that we have discussed earlier and finalize it, including her shoes and jewelry. I wanted everything to go with her bubbly and warm personality!

When we talked, it was decided that we would go onto Princeton University's campus. It's literally down the street from her and only about 30 minutes from where I live and 15 minutes from my private, parochial school, Notre Dame HS. So I'm familiar with parts of the campus and the town. But, since I had camera gear with me, we took my car and luck was on our side because we got a parking spot right across the street from where we wanted to be!

onlocationbusinessportraitbyDeirdreRyanPhotography

onlocationbusinessportraitbyDeirdreRyanPhotography

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

I used my Canon 70-200mm f2.8 L non-IS lens coupled with my Canon Mark 5D III for the entire photoshoot. I love the compression that I get with this lens for portraits. For the first shots, I used 2 Westcott Rapid boxes, and set my Canon flashes to shoot in wireless mode and in HSS, so that I could shoot with a shallow depth of field and with a higher shutter speed. 

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

Then she went and did a quick change of her clothes and we did some natural light shots. Once again, I only used my Canon 70-200mm f2.8 L non-IS lens with my Canon Mark 5D III. 

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

onlocationbusinessportraitbyDeirdreRyanPhotography Executive Coaching, Life Skill Coaching, Transition Coaching

As we were walking back to the car, she really loved this bronze sculpture. At first, I wasn't too sure if you were allowed to sit inside of it or not. But then we saw a few people doing that. So we decided to go for it, and as you can see, the images below are gorgeous. All natural light, once again, just my Canon 70-200mm f2.8 L non-IS lens coupled with my Canon Mark 5D III. 

We had such a blast! And of course there happened to be a LOT of people and teens on a open house tour of the campus I think. It was really crazy. We kept each other laughing the entire time, then it started to get really hot, and by then we had our shots. I like to work quickly whenever possible for the comfort of my clients.

Being different works and I'm happy to say that we are now friends, she and I. This happens quite often and is another reason why I love my career! Thank you so very much! 

Are you look for something different?  Do you have the caliber of images that agencies are looking for to help you with your marketing? I can help you by looking at your images to see what's right about them. Contact me and let's set up an appointment.

Time Well Spent's Ann Laurie Fratticcioli - NJ On Location Editorial Photographer

  Ann Laurie Fratticcioli is not just a client, but one that I consider a friend. I have photographed her twice before for her business Time Well Spent. Ann is an "concierge and personal errand service and attending to the specific needs of in...