headshot

Working With A Client's Branding For Their Business Portrait

I had the pleasure of photographing Deb’s professional business portrait that best portrays her brand and her website, Advocate for Mom and Dad.Her business derives from her time dealing with the emotions and stress of caring for her disabled mother after the death of her father. She became not only the caregiver, but in charge of finances, as well as so much more.

Many family members very often are now coming across this situation as their parents age, and have no idea what to do or where to start. Deb’s website is a huge source of information to help out and I highly recommend it.

Instead of having your standard headshot done inside of a studio setting, we went outside. Deb has a great bubbly, down to earth, and approachable personality. And her brand colors are yellow and blue. I loved that she took these colors into consideration when choosing her outfit, even with her glasses which were also blue. We decided to go to Mercer County Park alongside the lake towards sunset. I brought my friend, Barry, to assist with my equipment. He’s also a photographer, and from Australia. It was pretty windy, so I was so thankful that Barry was there to help me out!

IMG_8516.jpg
IMG_8516.jpg
IMG_8565_2.jpg
IMG_8565_2.jpg
IMG_8555_2.jpg
IMG_8555_2.jpg

We wanted the golden hour, but it was overcast, windy, you know….a typical fall day. Of course the clouds went away after we were done and Deb drove off to go home. LOL So down by the lake I used the water as the background. This is the one that Deb picked out. The other two, I also liked.

I used a variety of two different types of modifiers, that day and my Canon 600 EX-RT flashes that I triggered wirelessly using the Canon ST-E3 RT Speedlite Transmitter. My two Westcott Rapid Octa boxes, that are made specifically for flashes. I have the 26’ and the 20” versions and I have to say, I have tried the cheaper versions, and I returned them to get these instead. They are quick and easy to setup and use. Worth every penny! I also had a reflector underneath Deb to minimize and shadows. This was the setup with the lake behind her. Now I noticed a bit of a hotspot on the side of her face, so I had Barry hold one of my reflectors with the black side up to act as a flag, so that the light so came through, and the hotspot went away. For the next shot, we went up the embankment a little and I used the larger 60” Photek Softlighter Umbrella. I only used one flash this time. Now I did have weight bags with me that day as well. My favorites are Matthews Baby Boa Weight Bags. You can wrap them around stands and they stay there.

Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad
Behind the scenes of photoshoot for Outdoor On Location Business Portrait Deirdre Ryan Photography for Advocate for Mom and Dad

Barry getting "blown away"!Thanks Deb for taking this photo of us!

I cannot stress to you how important it is to have someone assist me on a shoot like this. I do my best to pack light, and honestly, I did. But with the wind, and other factors, this is why a professional photographer needs help on a photoshoot. It may seem like a small enough gig to you or others, but when you see what we bring, and the results of that effort and time, it’s well worth it.

Thanks again Deb for putting your trust in me, the images came out great and we all had a great time! And another huge thanks to Barry for being awesome!

All images on this post are Copyright Deirdre Ryan Photography. It's illegal to steal the images, if you do, not only will bad karma come your way, but I can and will bring the law down on you. Have a great day!

Confident, Approachable, Professional Environmental Portraits

One of the many ways that I market my business is I go out and network in person. I belong to various small networking groups, and I've considered belonging to larger ones. I met Christine through a group called Mercer County Woman and then again at a  NJSBDC network event. I followed up with an email after she expressed an interest and before long, we had a scheduled photoshoot. Christine had a specific look and feel for her business and branding. Her business has two target markets, one for families with children and another for adults and the corporate world. What she needed on this day was for the latter.

She wanted the shoot to be in her home, because this is where she works. To portray the woman of her profession who loves what she does. Confident, approachable, and professional.

Here is her website: Sleepy Tots

We went through her closet, picked out a few items of clothing and jewelry that would look the best on her and her personality. Also her branding. While she was getting changed, my husband and I moved furniture around and got some items to dress the room where she would be sitting. The room had lots of natural light, no need to bring in any of my strobes.

img_2914
img_2914

As you can see by these cell phone pictures, we tried some with her and the laptop, books, coffee mug, writing on a notebook. But none of these that were part of our original plan were working. So we ditched it all.

environmentalbusinessportraitsdeirdre-ryan-photography1
environmentalbusinessportraitsdeirdre-ryan-photography1
environmentalbusinessportraitsdeirdre-ryan-photography2
environmentalbusinessportraitsdeirdre-ryan-photography2
headshot-environmentalbusinessportraitsdeirdre-ryan-photography3-2
headshot-environmentalbusinessportraitsdeirdre-ryan-photography3-2

After that, she wanted to try something with the white wall. So I had her stand up, gave some direction(that gave us all the case of the giggles a few times!) while my husband held a reflector underneath her. 

environmentalbusinessportraitsdeirdre-ryan-photography7
environmentalbusinessportraitsdeirdre-ryan-photography7

During her quick change, we re-arranged the furniture again and started to shoot when she was ready.

img_2921
img_2921
img_2923
img_2923

Okay, normally I do not do photoshoots in barefeet like this. However....this day got really hot, moving stuff around, and yes...I sometimes climb on furniture and I didn't want to do any damage to it. So with her permission, I took my shoes and socks off. 

environmentalbusinessportraitsdeirdre-ryan-photography5-2
environmentalbusinessportraitsdeirdre-ryan-photography5-2
img_2934
img_2934
environmental-businessportraits-deirdre-ryan-photography6-2
environmental-businessportraits-deirdre-ryan-photography6-2

Next we went outside for outdoor headshots. I love doing a more cinematic portrait style headshot with my lights, these can be done outdoors or indoors as long as there is enough room to achieve the effect that I'm looking for. That day, the breeze was in our favor and she totally rocked it! Relaxed, confident and happy!

Christine, thank you so much for letting us into your home. We had so much fun! I'll be seeing you soon :)

Are you looking to have your business portraits done in the environment that you work in? If so, contact me using the form below:

[gravityform id="1" title="true" description="true"]

Rick's New Business Portrait

Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,
Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,

Recently I had a young man who needed a business portrait done of himself in a studio setting for his real estate team. So when I finished setting up everything, my friend, Jim Parker was gracious enough to sit in for me to test my lights. This was the last shot after tweaking my settings and lights after 2 minutes. Once you know your setup and your gear, you know where to go with just a few adjustments. However I still do a few more adjustments once my client comes in and sits for me.

When Rick came in his brought his brother to help out and 2 ties and 2 shirts. All three of us, Jim included helped him with his waredrobe choices and tying his tie LOL But it was well worth it and here are my favorites form the shoot.

Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,
Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,
Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,
Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,
Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,
Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,

We did the more traditional ones for what he needed but I asked him to adjust his tie and I just loved the results.

Here's the one that he chose, and I really like it.

Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,
Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,

Thanks Rick for taking the time out of your busy schedule and thank you Jim for your time and friendship as always :) For more information on how to have your business portraits done by me just use the contact form below:

Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,
Bordentown,Deirdre Ryan Commercial and Editorial Photography,NJ,Riverview Studios,headshot,studio lighting,

[gravityform id="1" title="true" description="true"]

Why A Straight On Head Shot Doesn't Work

I was referred to a client who needed a head shot for his LinkedIn profile and his company. He was very specific with what he needed and I was able to help him. Originally he wanted a grey background, but a white one suited his needs and looked better. We met at the studio early in the morning and got started!

ProfessionalHeadshot_DeirdreRyanPhotography1
ProfessionalHeadshot_DeirdreRyanPhotography1

Here are just some head shots from that morning. I like to tweak the poses during the sessions with my clients and give them options to choose from.

ProfessionalHeadshot_DeirdreRyanPhotography
ProfessionalHeadshot_DeirdreRyanPhotography

This is the one he chose :)

ProfessionalHeadshot_DeirdreRyanPhotography3
ProfessionalHeadshot_DeirdreRyanPhotography3
ProfessionalHeadshot_DeirdreRyanPhotography2
ProfessionalHeadshot_DeirdreRyanPhotography2

Being broad shouldered is a bit of a challenge because he needed one that was straight on for security reasons.  We tried that, but it didn't look right, and I didn't like it. 

I took this one because while he was still facing forward, he was leaning down and it's still flattering enough for my client to use this for anything else that his company might want.

ProfessionalHeadshot_DeirdreRyanPhotography
ProfessionalHeadshot_DeirdreRyanPhotography

He loved this one and got it!

It's all on how to make my clients look and feel good, plus to show them that sometimes there are other options to the norm. I take my time, get to know everyone, and get genuine smiles. He was really happy which made me happy! A win!

Have a beautiful day everyone!

Time Well Spent's Ann Laurie Fratticcioli - NJ On Location Editorial Photographer

  Ann Laurie Fratticcioli is not just a client, but one that I consider a friend. I have photographed her twice before for her business Time Well Spent. Ann is an "concierge and personal errand service and attending to the specific needs of in...